Neuromarketing: a New Way Of Understanding The Consumer´S Mind

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Philipp Hillenbrand - But Having Knowledge of The Fundamentals of Certain Neurophysiological Processes In The Context of Marketing Benefits Both Consumers And Researchers. As Consumers We Would Like To Be More Aware of Our Own Purchasing Behavior In Order To Avoid Certain Pitfalls Associated With Our "Neuro-Consumer" Makeup. As Researchers We Get The Benefit of More Complete And More Accurate Knowledge Combining Perspectives And Insights From Multiple Scientific Disciplines. This Book Provides An Overview About What Neuromarketing Is All About An Introduction About The Neurophysiological Processes That Are Influencing Consumer Behavior As Well As a Series of Examples of How Neuromarketing Is Currently Being Used. ISBN: 9786070257124